Index ->Case Study ->Attracting New Business

Client
Greater Tucson Economic Council, which is funded by city and county government as well as private industries.

Objective

To encourage growth by bringing new businesses and industries to the area. The council also wanted to introduce its new web site to encourage contact at a later point in time.

Item

1,500 AnyPromo.com Mouse Pads printed in four-color process plus a fifth match color.

Distribution

Members of the economic council attend a variety of "cluster" trade shows in various parts of the country. For example, the Mouse Pads were first handed out at an optics international trade show held in Denver.

In addition to trade shows, the Mouse Pads were also distributed at the council's annual meeting to 400 city and county officials as well as members of the public.
 

Results

According to the buyer, "The council is extremely happy with the Mouse Pads. The graphics are spectacular. People are already asking council members for them!"

Not only do the Mouse Pads help keep Tucson in mind for possible relocation, the addition of the web site address has helped the council share updated information after the shows.