Index -> Case Study -> Motivating Kids to Stay in School

Client

A Midwest school district.

Objective

To encourage students to stay in school and earn their diplomas.

Item

10,000 Bumper Stickers printed in red and black.

Distribution

Upon entering high school, students are given a bumper sticker which reads "Mission: Possible" and their expected year of graduation. At graduation ceremonies, seniors will be given bumper stickers which state: "Mission: Accomplished - 2000."

Results

"Initial feedback from parents and administrators has been very positive," noted the buyer. Three local businesses that target the teenage market are covering the cost of the bumper stickers. Each company has a coupon printed on the backing sheet. "They felt it was not only a worthwhile cause, but they would benefit by the exposure. We also selected AnyPromo.com Value line bumper stickers because they were the most economical."