Index -> Case Study -> Publicizing Special Events

Client

The River Oaks Garden Club outside Houston, TX.

Objective

To raise funds and promote their annual Azalea Trail Tour.

Item

1,500 Bumper Stickers printed in two colors.

Distribution

Bumper stickers, which include the dates of the tour, are made available to garden club members and vendors about a month in advance to help promote the event. Aprons, tote bags and bumper stickers, all carrying the same imprint, are sold as souvenirs at many of the sites and homes on the tour.

Results

According to the buyer, "Everyone loves them. People really want to display these bumper stickers on their cars, and in turn that publicizes our tour to so many area people. They're a great fund-raiser, too. That's why the club re-orders them year after year!"