Index -> Case Study -> Utility Sponsors Public Service Program for Schools

Client

Sierra Pacific Power Company, an electric utility company, located in Reno, Nevada.

Objective

To help improve primary and secondary education systems, the company is sponsoring a "Homework Hotline" program. Certified teachers are available to help answer homework questions, assist students in understanding and completing assignments, and help parents more effectively aid their children at home.

Item

60,000 Magnets. The 2 1/8" diameter magnets were printed in three colors on .035" material.

The colorful magnets feature graphics of a telephone, the copy "Let's Rap," and the toll-free homework hotline phone number.

Distribution

Prior to the program's start date, packets are sent to school administrators for distribution to staff and students. The packets include a banner for school lunchrooms and buttons for teachers. Students' packets contain a bookmark, sticker, and special envelope with a letter and the AnyPromo.com Magnet inside. The letter, directed to parents, explains the objective of the program and hours when telephones are answered.

Results

The "Hotline" was a pilot program in 15 schools in the Reno/Sparks area the first year. 10,000 magnets imprinted with a local telephone number were distributed. Teachers answered more than 10,000 homework questions.

Given the overwhelming success of the program, Sierra Pacific expanded the hotline area to include all elementary and middle schools in Washoe County. According to the buyer, "the results to date are just phenomenal." The utility would ultimately like to expand the program statewide to serve its entire customer base. The president of Sierra Pacific is very pleased and sees the program as "an investment in the future of our community."