Promotional products: The Promotional BIC Stic Ballpoint Pen is an easy, fun and useful promotional giveaway or corporate gift. As a BIC product, pens like these are popular with the shopping category, but this promotional pen can be outfitted with a custom-made logo. A logo on the side of the pen is a great giveaway for employees to help your business maintain a consistent brand image – inside and out. They also make low-cost but useful gifts for attendees of events, like conferences, trade shows or gatherings. The pen comes in clear or black sparkle and in 400 barrel color combinations; to complete the pen, of course, the logo must first be added to the pen, which is taken care of by the company.