Index ->Case Study ->Bank Introduces New Service

Client

Bankers Trust Company helps manage retirement funds, pensions, and various financial plans for large corporations, endowments and foundations nationwide.

Objective

To increase the company's visibility with its customers and to create greater awareness for its new software program, BT World 3.0.

Item

500 Mouse Pads printed in three colors.

Distribution

The bank holds conferences to acquaint both internal and external users with the B.T. World program and explain its various functions and capabilities. The Mouse Pads, imprinted with the slogan "It's All In The Way That You Use It," are handed out to remind people that the program can meet a lot of different needs and be used to accomplish many tasks.

Representatives for the bank also take Mouse Pads with them on sales calls. These are left with financial and asset managers to increase visibility of the bank's name and reinforce the services offered by Bankers Trust.

Results

The Mouse Pads were well received and the bank manager was extremely pleased with the feedback received. "People felt rewarded, like they had received a gift. The response has been positive and people like using them. Not only has this helped the visibility of our company, but we've found that people are retaining better knowledge of the software program."

The buyer also expressed her pleasure. "The Mouse Pads have been very effective. They have helped familiarize people with my client and the program in a very short amount of time. They've even received thank you's from people for them!"

Given this response, Bankers Trust ordered an additional 500 Mouse Pads less than three months into the program.