Index -> Case Study -> Newspaper Builds Young Readers

One ingenious buyer saw our Floor Decal shoe print samples and knew immediately he had to present it to one of his managers. Only he wasn't interested in using shoe prints. Here's his story...

Client

The New Mexico Beef Council.

Objective

To attract customers at trade shows.

Item

1,000 Floor Decals printed in two colors and die-cut in the shape of a hoof.

Distribution

The Beef Council exhibits regularly at various trade shows. Their customers are varied and include cattlemen, ranchers as well as restaurateurs. The Floor Decals are placed throughout the trade show floor to encourage customers to "Hoof It Over to the Beef Council Booth & See What's Moo."

Results

The buyer chuckled the entire time he shared this story. "I knew this idea was perfect for my organization, and everyone love it. Our members are getting such a kick out of the Floor Decals. What's even more important is the Council is also getting a lot of activity in the booth because of them!"

If you're planning on presenting Floor Decals to your client or prospect, you may want to incorporate this comment included in a Newsweek article: "From Safeway stores on the West Coast to Winn-Dixies in the south, grocery chains that already have ads on shelves are now putting them on floors. They seem to work, with sales jumping as much as 30 percent on items underfoot."