Index -> Case Study -> CDs are a well orchestrated success

Client

KBEQ Q-104, Kansas City

Objective

Utilize the CDs to accentuate and maintain the radio station's image and branding.

Item

AnyPromo.com Screen Printed Recordable CD. Printed with four spot colors, including an area at the bottom of the CD for labeling purposes.

Distribution

The radio station uses these discs in a variety of ways. Advertising customers receive a CD with a copy of their commercial on them. Potential customers, who might live outside the listening area, receive these discs with a sampling of the radio station's air play. This helps the customer decide if the format of the station is desirable for their advertising. On Air talent as well as office staff utilize the CDs to stay organized.

Results

The CDs tie in well with the professionalism of the popular radio station. The CDs are very well suited to this market because they are so versatile; from listeners receiving them at live remotes to advertising executives giving them to clients. AnyPromo.com CDs are a big hit.