Index -> Case Study -> Engaged Couples Are Attracted to Magnets

Client

Wedding planners, party planners, reception facilities, or engaged couples.

Objective

Help invited guests "save the date" of the upcoming wedding.

Item

Full Color Business Card Magnets.

Distribution

With today's hectic schedules, couples want to be assured their guests can make it to the wedding ceremony. About 6 months before the wedding they mail out a business card magnet. The invitees can put the magnet on their refrigerator to remind them of the big event. Most couples include a photo of themselves in the magnet design to enhance the keepsake value. For some relatives and friends who live faraway this may be the first time they see a picture of the fiancée!

Results

The magnets are cherished by friends and family alike. Most wind up staying on the refrigerator long after the wedding. In today's busy world every reminder of upcoming events is greatly appreciated!