Index -> Case Study -> Generating New Business

Client

Vision Health Center located in Midland, TX, is run by two clever and innovative optometrists.

Objective

To build business through community involvement.

Item

1000 Plastic Hangers 10 point Plastic Hangers printed in two colors on the front and one color on the back. The imprint features Rocky Rocket, the mascot for Vision Health Center's "Patients of Tomorrow" program. This program targets new parents and offers a free eye exam for their child at three years of age.

Distribution

When the doctors heard about a summer reading program at the local library, they knew it was time to get Rocky involved in a new project. The program rewards children for reading. Local businesses give gifts to use as rewards. "We didn't want to just give a coupon for a free ice cream. The kids would never remember who gave it to them. We wanted something that would hang around for a while no pun intended. However, that's the primary reason we went with plastic hangers instead of cardboard ones, they will be around a lot longer."

Results

"This is Vision Health Center's first year to be involved so it is too early to judge the program, but the doctors love the hangers. "The colors are vibrant. Rocky looks dynamic and we look forward to seeing positive results! We've already been told the kid's love being able to personalize them and keep brothers or sisters out of their room!"

Note: The center also ordered AnyPromo.com Custom Magnets which they hand out as reminders for upcoming appointments. Rocky can also be found on popcorn bags, coloring books and other promotional items.