Index -> Case Study -> Generating Direct Mail Sales

Client

Studio Supply, a company which supplies art materials to graphic artists, engineers and draftsmen.

Objective

To increase catalog orders by promoting the company's same day service, toll free telephone and fax numbers.

Item

750 AnyPromo.com Low Profile Mouse Pads printed in three colors.

Distribution

The company has a few retail outlets, but sells most of its products through its direct mail catalogs. Customers were offered one of the colorful Mouse Pads free with the purchase of $50.00 or more worth of products and supplies. The Mouse Pads were also available for $3.00 with any purchase totaling $25.00 to $50.00.

Results

"Computers are being used in more and more fields and Mouse Pads are not only useful, but necessary items for Studio Supply customers," explained the distributor. "The objective was to increase sales by keeping the company's 800 and fax numbers handy. The conversion table of decimal equivalents was one of the best pieces of information we could have included to ensure that the Mouse Pads would remain on customers' desktops. It's something referred to regularly."