Index -> Case Study -> Hospital Introduces New Facility

Client

Harris Methodist Southwest, a new hospital in the Fort Worth area.

Objective

Hospital management wanted to create awareness of the new hospital and let members of the community know where it was located. Although southwest Fort Worth is growing, it is not fully developed and the hospital is in a somewhat secluded area.

Item

2500 AnyPromo Custom Magnets measuring 2" x 4", printed red and black on .020 thick material.

Distribution

The initial order was placed by the hospital administrator prior to the opening of the hospital. He distributed magnets to business people and the general public at various meetings he attended.

A second order was placed when the hospital actually opened. These magnets were handed out during the hospital's grand opening. The remainder of these magnets have been distributed at local health fairs and given to groups or individuals who tour the hospital.

Results

"The hospital administrator has been very pleased with the response to these magnets and continually finds new uses for them," reported the buyer. "The magnets have helped them achieve numerous goals. In fact, a reorder is in the planning stages. This time the magnets will be sent to new families when they move into the area. We hope that by reaching families early, they will think of Harris Southwest the first time they need health care." By including emergency phone numbers, the hospital ensured that the magnets will be kept handy long after they become familiar with the hospital.

The buyer reported that AnyPromo's new Magnet Mailers may be ordered so the hospital can send a magnet and other information to new residents as they move into the area.