Centura, one of the largest banks in North Carolina.
To introduce a new service. As part of a new customer
service plan, automatic check cashing machines were being installed inside the
bank lobby to help customers avoid standing in line waiting for a teller. The
bank is also in the process of putting branches into more than thirty grocery
stores and wants to introduce these new facilities to the public as well.
500 AnyPromo
SKU#G-950-775-6 Floor Decals printed
with a yellow background and blue copy on white vinyl. The Floor Decals are a
stock item, die-cut in the shapes of left and right shoes.
The buyer stated, "Very simply, these were mailed
to the various bank branches and applied to the floor. The Floor Decals
attracted attention instantly and literally guided customers from the front door
of the bank and grocery store to the new machines."
"My client was excited by the initial idea, and equally
as excited with the initial results," was the buyer's comment.
"These are just the first two uses. This is a very customer service and growth
oriented client. As they expand into new areas there will undoubtedly be more
uses for Floor Decals." In fact, the bank is in the process of offering
security/brokerage services to customers and because of the initial success of
the Floor Decals, management is contemplating a re-order to lead customers to
this new department as well.
