Index -> Case Study -> Introducing New Health Care Facility

Client

Baptist Medical Plaza in Miami, FL.

Objective

The Medical Plaza includes many speciality units such as clinics for diabetes and heart disease as well as a children's hospital. The hospital wanted to introduce their most recent addition, the After Hours Urgent Care Center which is open evenings and weekends to treat minor injuries.

Item

10,000 Business Card Magnets printed in six colors; 7,000 AnyPromo.com special order custom Magnet Mailers measuring 9" x 6". Five colors were printed on the front, two colors on the back.

Distribution

To introduce the facility, Baptist held an Open House & Family Health Fair. Three thousand of the colorful AnyPromo.com Magnets were ordered to give to visitors. The magnets promoted all three of the children's facilities.

To create public awareness for the new center, the hospital ordered an additional 7,000 magnets and six-color AnyPromo.com Magnet Mailers for a direct mail promotion to the entire community.

Results

Since the majority of the patients are children, the design and message was targeted to parents of youngsters with copy: "Got Kids? Get to know Baptist After Hours Urgent Care." Feedback from the mailing shows it was well received and very effective!