Index -> Case Study -> Motivating Students

Client

The Tuscaloosa County Education Association.

Objective

To encourage students to stay in school and earn their diplomas.

Item

1,000 Value line Bumper Stickers printed in red and blue on white vinyl.

Distribution

The colorful Bumper Stickers were given to senior class members in the county's high schools as part of commencement.

Results

"Bumper Stickers have been used the last few years to recognize Perfect Attendance and Honor Roll students," reported the distributor. "The association had some funds available at the end of the year and decided it would be appropriate to reward seniors for graduating. They also hoped the visibility of these stickers would encourage other students to stick with it."

The buyer went on to say that by the middle of summer the Bumper Stickers could be seen all over town. "We're thinking about making these available to students at the beginning of the school year to help them realize it's worth it to stay in school. We received a lot of positive feedback from parents and PTA board members. I see a lot of potential with this!"

Note: Portrait studios, yearbook companies and other businesses involved with or wanting to reach the student market would benefit from distributing bumper stickers with youth oriented copy or other similar, positive copy.