Index -> Case Study -> Old Company Creates New Image

Client

Air Control Company, Inc., a commercial heating and cooling company.

Objective

The new owner of this forty year old company is trying to create a modern image and generate new business.

Item

1,000 Custom Vinyl Decals. Printed in two colors, the 5" x 7-1/2" decals are die-cut in the shape of the number one;

24 Truck Door Signs printed in two colors, measuring 16-1/4" x 24-1/2";

250 Vinyl Hard Hat Decals. The shape and colors corresponds with the Truck Door Signs;

Application

Service representatives carry Custom Decals and place them on air conditioning or furnace units whenever a service call is made. The decal includes room to record and update information.

Results

The items have only been in use for six months but have already helped the company generate new business. "Our name and phone number are prominent on all items. This is particularly important on the custom decals. Thermostats and heating or cooling units are the first place people look when there's trouble and they see us! We even place them over competitors' stickers."

The new owner found the Truck Door signs to be faster and less costly than hand painting. "It was terrific. My trucks were never out-of-commission." By coordinating all the identification pieces, the look is uniform and attractive. "We present a good image and hopefully that will translate into referrals and repeat business."