Index -> Case Study -> Publicizing Special Events

Client

The Indianapolis-Marion County Public Library.

Objective

To encourage reading, the library sponsors a summer reading program at its 25-30 branches. Rewards are given according to the number of books read. The program has 15-20 levels of prizes. Many are provided by local businesses, but 3 to 4 categories each year are promotional products.

Item

20,000 10 pt. Plastic Hangers imprinted on one side in four-color process.

Distribution

The hangers are one of the first prizes handed out to readers because they are so economical.

Results

Each year a theme is selected. As the buyer pointed out,"This year's theme was insects. So it was only natural that the Hangers were imprinted with the copy 'Don't Bug Me I'm Reading.' We also decided to use four-color process printing. It really makes the graphics jump! These were incredibly popular with both adults and children which helped get the program off to a great start!"