Index -> Case Study -> Restaurant Builds Image & Atmosphere

Client

Longhorn Steakhouse, a growing chain of regional restaurants.

Objective

To keep the restaurants name in front of the public and at the same time convey its casual atmosphere.

Item

50,000 Bumper Stickers: 10,000 each of five copies. The five different bumper stickers included "Follow Me To Longhorn Steakhouse," "Longhorn Steakhouse ? Make no misteak," "No Ferns, No Quiche." "We're for real," and "Ooh baby, baby back ribs." All of the bumper stickers were printed in two colors. On this the most recent reorder, the distributor encouraged management to include a $1.00 off coupon printed on the backing sheet.

Distribution

The bumper stickers were handed out to customers free of charge. Most of the restaurant's business comes from repeat customers and referrals. According to the buyer, "Happy customers will put bumper stickers on their cars plus the stickers showed a sense of humor which people also like."

As new restaurants open, they are sent packages of bumper stickers to be used at grand openings to help introduce the Longhorn Steakhouse name into the community.

Results

According to the buyer, "The bumper stickers have been enormously successful, as you can tell by the repeat orders over the last two years. They've really been well received." As for the coupon, "I convinced them that by spending another few cents, the backing sheet becomes a coupon instead of trash, and provides patrons with added incentive to put the bumper sticker on their cars."

The restaurant also markets Longhorn gift certificates for corporate gifts. To help make them special, each certificate is presented in an envelope sealed with a black on silver AnyPromo.com Embossed Foil Seal imprinted with the company logo.