Index -> Case Study -> Self-exam Wellness Program

Client

A Midwestern hospital.

Promotional Challenge

Research has shown that monthly breast self-exams can play an invaluable role in detecting breast cancer. As part of an overall wellness program, a Midwestern hospital established two goals: to encourage women to make self-exams a priority and to teach them effective methods for conducting those exams. The buyer called the specialists at AnyPromo.com in for a consultation.

Solution

Given the hospital's goals, AnyPromo.com prescribed a campaign built around a unique mailer - a specially designed Post-Cal^®. One side of the 6" x 3" postcard contained contact information for the hospital and a dozen, imprinted decals that could be used as calendar reminders to perform a breast self-check and to schedule an annual doctor's appointment. On the opposite side of the card, AnyPromo.com printed steps for conducting the exam, along with other helpful information on the early detection of breast cancer.

A New Rx for Success

The possibilities for AnyPromo.com's Post-Cals are endless. Used as reminders about car service deadlines, pet and personal health care appointments or dates for sending gifts to loved ones, Post-Cals combine information with function - almost any function. And, Post-Cals can be sent directly through the mail with a simple postcard stamp, slipped into a billing statement or handed out to customers in person.