Index -> Case Study -> Self-exam Wellness Program

Client

Del Sol Hotel and Resort

Promotional Challenge

A Midwestern hotel chain wanted to help its customers tune in the fun. While the hotel does plenty of overnight business, especially among traveling salespeople, guests tend to hole up in their rooms watching television during the evening. Hotel management wanted to boost its food and beverage business by enticing hotel guests out of their rooms and into the bar and restaurant. The manager turned to AnyPromo.com for help in flipping that switch.

Solution

The manager created a way to channel guests' interest in their in-room TVs into sales in the hotel restaurant and bar. AnyPromo.com produced one-color,Static Vinyl Decals that were placed across the television screens in each of the hotel's rooms. Reading "Warning! Watching TV Alone Causes Boredom!" the sticker invited guests to put down their remotes and visit the hotel restaurant and bar. By adding an incentive of a nightly special with mention of the decal, a mechanism was created for tracking success of the in-room promotion.

The Sequel

The promotion was so popular and so effective that a different hotel chain created a sequel. Apparently, one channel-surfing buyer saw it and ended up going down to the bar himself. As he spoke with other customers at the bar, he realized the simplicity - and effectiveness - of this promotion and duplicated the campaign for his own hotel client.

Getting Syndicated

Comments from guests say it all. One man writes, "I didn't even know there was a bar in the hotel. I had to laugh when I saw that message attached to the TV screen. It really caught my eye." Well-placed signage with a straight-forward message that consumers can relate to can prove to be a simple, effective and cost-efficient way to drive interest and sales.