I was a little skeptical of the product quality when ordering because the 16' tape measurer was about $3/item all costs included. I thought there was no way I would get a decent tape measure for that low of a price. Then it arrived and I couldn't have been more wrong. The item is sturdy, works well, and even LOCKS! The logo is small, but I knew that going into it and even though it is small, it still stands out well on the measure. I am very satisfied with this purchase.