Creative Advertising Gone Wild: Pepsi on Halloween

Ads are a dime a dozen, but great ads are rare. This week, we profile Pepsi’s Halloween ad.

Pepsi dresses up as Coca-Cola for Halloween in the soda brand’s clever jab at its main competitor, sending the message that Coca-Cola is not the “real” cola. Coca-Cola is the fictional option.

Sometimes I wonder if the two companies secretly work together to ensure that each company gets about 50% of the market share. If they only mention each other in their ads, consumers would, over time, become “brainwashed” that those are really the only two suitable options in the market. It would be a brilliant marketing strategy, but I don’t have any hard evidence to back up those claims.

In any case, it seems like a no brainer. If I directed marketing for their companies, it’s exactly what’d I’d do.

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