[INFOGRAPHIC] The #Psychology of #Color

By Fausto Mendez

    Colors are a critical factor when designing ads, branding materials and marketing campaigns. That’s because, whether you know it or not, colors can evoke certain moods in most people. Colors can even stimulate your appetite!

    We stumbled upon this fascinating infographic on the impact of colors on consumer behavior. The whole thing is rather interesting, but we were really moved by the following facts (check out the full infographic below – click to enlarge): 

+ Colors can improve comprehension, learning and reading ability in individuals.

+ A significant majority of consumers make purchasing decisions based on color alone.

+ 93% of consumers buy products based on visual appearance.

+ Strategic use of colors increases the rate that people pay attention to ads.

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