Pitching to a hungry audience is shooting yourself in the foot, so we always recommend that you bring along some tasty treats, preferably sugary stuff, to boost client focus and mood. It can make a significant difference in the success or productivity of your meeting. This week’s recipe: Snickers popcorn.

Making Snickers popcorn is actually pretty easy. All you have to do is cook up the syrup, chop up some Snickers bars and coat the popcorn. It breaks down to a few simple steps.

Step 1 – Stir up the Syrup

+ Start by popping some kernels. An air popper works best. The popcorn should be plain, no butter. Next, make the popcorn’s caramel coating. It consists of brown sugar, butter and corn syrup. You stir up, and boil it for about five minutes. Be careful. Don’t burn the syrup.

Step 2 – Mix and Bake

+ Put it all together. Drizzle the caramel over the popcorn. Add peanuts or other nuts, if that’s your thing. Bake at 200 degrees for about an hour.

Step 3 – Top it Off

+ While it bakes, chop up some snickers bars. Slightly thin slices work best, but you can do whatever you want. You can also try crumbles instead of slices. Finish it with melted chocolate drizzles. Let it dry for a few minutes. Then, dig in.

Thanks to Cookies and Cups for the recipe, and make sure you check in next week – same time, same channel – for another recipe that’ll help you conquer hearts and minds.

Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.