Creative Advertising Gone Wild: Corona Beer for Day of the Dead
Ads are a dime a dozen, but great ads are rare. This week, we profile Corona’s 2013 Day of the […]
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Is this the most disgusting marketing strategy ever? Probably.
The Atlantic has a fascinating piece on a new marketing strategy that cosmetic companies and other businesses in the beauty […]
Latin Icon Sofia Vergara is Now the Best Paid Actress on TV
By Fausto Mendez The 20 best-paid TV actresses made a combined $183 million during the last twelve months […]
Southern Comfort’s New Ad Hypnotizes with Bad Karate
By Fausto Mendez This liquor brand isn’t known for conforming to traditional advertising techniques, and Southern Comfort’s new […]
#MarketingMonday – When All Your Advertising Fails, Try the End of the World
By Fausto Mendez Throughout history, when the end of the world is a popular topic in the media, all […]
#MarketingMonday: Coca-Cola’s “Small World” Machines Aim to End Wars While Boosting Soda Sales
By Fausto Mendez Many brands engage in social welfare as a way to pursue bigger profits, but the […]
3 Copywriting Tips Supported by Scientific Research
By Fausto Mendez Copywriting is very much an art, but that doesn’t mean there isn’t hard science behind […]
#MarketingMonday – Purposely Misspelling Your Brand Name in Ads Can Be a Smart Marketing Strategy
By Fausto Mendez Sometimes, the best marketing strategies take advantage of the most unlikely tools, glitches or places. […]
Three Critical Tips to Write Better Marketing Copy (Slogans, Email Subjects, Ad Copy, Etc.)
By Fausto Mendez Whether it’s a brand slogan, a promotional giveaway, a marketing email or a highway billboard, […]
Businesses and Advertisers May Not Use Google Glass for Ads
By Fausto Mendez Google Glass is the smartphone of the future, a wearable computer that sits on your […]