3 Copywriting Tips Supported by Scientific Research
By Fausto Mendez Copywriting is very much an art, but that doesn’t mean there isn’t hard science behind […]
business advice
How SoBe® Used Promotional Giveaways to Go Mainstream
By Fausto Mendez John Bello used promotional giveaways to grow his beverage brand, SoBe®, from a niche set […]
Recipes to Boost Focus in Meetings: Pumpkin Cream Cheese Bread #RBFM
By Fausto Mendez Pitching to a hungry audience is shooting yourself in the foot, so bring along some […]
Three Critical Tips to Write Better Marketing Copy (Slogans, Email Subjects, Ad Copy, Etc.)
By Fausto Mendez Whether it’s a brand slogan, a promotional giveaway, a marketing email or a highway billboard, […]
How Social-Media Marketing Boosts Sales by 30% in the Video Game Industry
By Fausto Mendez The effectiveness of SMM (social-media marketing) is a widely debated topic, but the video game […]
Finished Work: Plastic Handle Bag for KSPR ABC of Springfield, MO
By Fausto Mendez Our partner AnyPromo.com is a promotional products retailer/supplier, and the company’s graphic artists love to show off their […]
An Email Marketing Tactic that Works Really Damn Well
By Fausto Mendez Email marketing is a tricky beast to tame. Effective tactics vary from business to business, […]
Businesses Are Losing the Right to Ask Customers for Zip Codes? Yes, But It Doesn’t Matter.
By Fausto Mendez It’s expected that businesses make some kind of effort to obtain the personal info – […]
The Best Way to Deal with Difficult or Mean Clients
By Fausto Mendez Business is business – until it gets personal. Actually, when big money and reputations are […]
Why Social-Media Marketing Works: The Psychology of SMM
By Fausto Mendez I’m honored to be a guest contributor at SmartBlogs, one of the most useful digests […]
Caribou Coffee’s Brilliant and Fresh Marketing Campaign: Life is More than Coffee
By Fausto Mendez Apparently, life is more than coffee. I was unaware of this, but this is the message of […]