Advertisers Beware: 2013 Is the Worst Year in Traditional TV’s History
The past 12 months have made up the worst year in traditional TV’s history. Advertisers need to be wary of […]
long reads
How to Do Better Business: Van Halen Explains How to Filter Out Bad Business Partners
How can you do better business? Van Halen’s David Lee Roth explains how seemingly absurd demands in the band’s contracts […]
How to Run Killer Trade Shows: Get Fans to Brandish Your Promotional Swag with a Scavenger Hunt & Social Media
We introduce a new strategy to flood trade-show floors with fans brandishing your logo. Bonus: get exposure on social media at […]
Marketing Major Asks Reddit: “Is a Marketing Degree What I Need?” – #MarketingMonday
A Reddit user asks marketing professionals to comment on the viability of a marketing degree. I offer my thoughts on […]
WTF, Google? What Does the Search Engine’s Massive “Hummingbird” Update Mean for Me?
By Fausto Mendez Has Google felt a little bit different lately? On the surface, Google may look like […]
Don’t Say These Five Things in Your Next Business Email to Someone Important
By Fausto Mendez Encourage intelligent and useful responses in your next business email to someone important by avoiding […]
When Failure Precedes Success: Tommy Hilfiger’s Life Forever Changed after Bankruptcy at 25
By Fausto Mendez Tommy Hilfiger shares details behind his bankruptcy at 25, when he owned several jeans stores […]