The 80 Rules of Social Media Every Social Specialist Must Know

jeremywaite:

1. Obey the rules
2. Social media is ALL about your audience, be they consumers, viewers, fans, followers or users. It has nothing to do with you, or what you think.
3. Followers lead from the middle of the pack – usually by example.
4. 1 active user is a BIG deal. They have 140 friends.

And…