The New iPhone 5S Hits Stores September 20

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By Fausto Mendez

    Apple just wrapped up its keynote announcement for the new iPhone 5S (and, of course, the iPhone 5C). It’s coming to a store near you on September 20th with a variety of small but significant upgrades.

    The first thing fans will talk about is the upgraded processor, which Apple claims performs 40x faster. Graphics capabilities are supposedly boosted 56x thanks to a combination of a 64-bit kernel, re-engineered built-in apps, 2x floating-point registers (whatever that is) and other developer jargon that I don’t quite understand. 

    Apple also released a motion co-processor to accompany the new smartphone. The co-processor continuously measures motion data with the help of the usual suspects, such as an accelerometer, gyroscope, compass and, of course, GPS. The motion co-processor is meant to identify how you’re moving and adjusts an app’s settings and UX to best fit your mode of travel. For example, it can tell if you’re walking vs. driving, etc. 

    Additional upgrades include a better battery and an improved camera with F2.2 aperture, so photo fiends have something to celebrate too. The case features the classic iPhone 5 design with minor adjustments to the color scheme, and it ships with the brand-spankin’ new iOS 7.


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