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Coca-Cola’s My Coke Reward Loyalty Program

Customer loyalty program is the one of the most valuable assets a business can have for retaining existing customers. On average, 75% of consumers will favor a brand if there’s a loyalty program. Big brands across different industries, such as Nintendo, Starbucks, Sephora, and Hilton all have their own loyalty programs to leverage the customers that have already engaged with their brands.

Coca-Cola’s My Coke Rewards is one of the most popular loyalty programs that allows customers to collect points from purchasing Coca-Cola products and redeem those points for a wide range of rewards, including promotional items and merchandise.

My Coke

With the promotional products combined to its loyalty program, Coca-Cola illustrates how a company can use promotional items in their programs to enhance customer retention, engagement, and brand loyalty:

Improve Customer

Encourage Recurring Purchases: Customers are incentivized to choose Coca-Cola over other brands in order to accumulate the points and unlock the rewards like branded tote bags, tumblers, and popcorn bukect. The loyalty program is estimated to help contribute 15%-25% increase in revenue each year.

Improve Customer Retention: Coca-Cola Logo T-shirts, Luggages and other rewards have been serving as long lasting reminders to the customers they worked hard to attract in the first place, preventing them from leaving and going to their competitors.

Maximize Customer Lifetime Value: By increasing the average order value, the purchase frequency, and the duration of the customer relationship, My Coke Rewards helps maximize customer lifetime value by an additional 16%.

Elevate Brand Recognition: The promotional products component of Coca-Cola’s loyalty program increases the brand exposure both online and offline, resulting in word-of-mouth marketing.

Enhance Customer Satisfaction: Coca-Cola is demonstrating that it cares about its loyal customers through loyalty programs and promotional product rewards will enhance their happiness, resulting in more sales, better reviews, and positive brand perception.

Elevate Brand

What are the promotional items that can incentivize and attract customers to join your loyalty program? Coca-Cola gives out these examples:

Urban Peak® Waterproof 12 Can Hinge Asher Cooler
Family Outdoor Essentials
Urban Peak® Waterproof 12 Can Hinge Asher Cooler
Starting from $25.09
Gingham Roll-Up Picnic Blanket
Creative Gifting
Gingham Roll-Up Picnic Blanket
Starting from $9.74
Turntable Bluetooth Speaker
Higher End Rewards
Turntable Bluetooth Speaker
Starting from $28.49
Shatter Proof Christmas Ornament Set
Seasonal Choices
Shatter Proof Christmas Ornament Set
Starting from $2.48

Adding Promotional Items to your loyalty program offers an uncapped amount of potential, opportunity and value for your business. Here are some insights we find helpful for retaining your customers as smaller brands:

  • Tiered Reward System: Implement a tiered loyalty program with different levels based on customer engagement or spending. As customers move up tiers, they can access more exclusive and valuable rewards such as bluetooth speaker.
  • Limited-Edition Rewards: Introduce limited-edition versions of branded items your customers can redeem like Christmas ornaments for loyalty program members. These unique or time limited editions can create a sense of urgency and excitement for members to participate.
  • Gift with Purchase: Select promotional items that are relevant to your brand, and target audience. These items will complement the customer’s purchase and add value to their shopping experience.
  • Personalized Birthday Gifts: Allow members to choose a free birthday gift from a selection of your promotional products rewards every year, making the program more tailored to individual preferences.
  • Referral Incentives: Encourage members to refer friends and family by offering extra points or exclusive promotional products rewards. This can help grow your membership loyalty’s program’s membership.
  • Social Sharing: Encourage members to share their loyalty program achievements or awards on social media, potentially offer additional points or promotional product rewards as perks.

Getting creative with your incentives can play a huge role in your customer
retention strategy. Providing loyalty programs with promotional product
rewards can help encourage your customers to return again and again.

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