Small+Cute+Useful = Increased Brand Exposure
This tiny little ball is cute. It takes too long to screw on the top. You have to make sure the the top is perfectly aligned in order to screw it on which takes longer than it should. And the flat bottom part is a little too small for the size of the ball. It easily rolls when you set it down. But these aren't big things. The balm itself is fine. A little less of a screw and a little more of the flat bottom and this tiny little balm ball would be perfect. It's small and cute and useful which increases the chances people will carry it on them and use it--which increases the number of people who see our brand. (It's a hit toy for children under 2. When I want them to settle down for a bit, I hand them this ball and what follows is a few minutes of quiet play time as they examine and play with the ball. It's hard to break, it's too big to fit in their mouth, and it has no sharp edges.) For an inexpensive giveaway item, it's perfect! I'd buy it again.