Building Team Spirit with Swag: How Woodcraft Rangers Welcomes Their Staff

At our company, we believe that the best teams are built on a strong sense of belonging. Whether in an office, on the field, or working in the community, people thrive when they feel connected to their mission and the people around them. That's why we love seeing how organizations use branded products to bring their teams together.

Woodcraft Rangers Creates a Meaningful Welcome for Their Staff

Woodcraft Rangers has been serving youth in Los Angeles for over a century, helping kids explore their potential through body, mind, spirit, and service. With nearly 120 office team members supporting their programs, they wanted to kick off the new school year with something special—thoughtfully curated swag bags to show appreciation for their staff.

We connected with Belinda Younis, Director of Marketing & Communications at Woodcraft Rangers, to learn more about what went into their welcome kits. They chose high-use, everyday items that would be practical and appreciated, including custom tumblers, notebooks, multi-function chargers, pens, and tote bags. These weren't just giveaways—they were tools that reinforced their shared mission and helped their team feel valued.

Our office team of nearly 120 staff are loving their swag bags to kick off the new school year! — Belinda Younis, Director of Marketing & Communications, Woodcraft Rangers

Branded Swag That Strengthens Culture

Seeing how Woodcraft Rangers thoughtfully selected their items made us reflect on how the right branded products can do more than just promote a logo—they can reinforce a culture, support a mission, and create a sense of unity. Whether it's a welcome kit for new hires, an appreciation gift for employees, or a set of essentials for an event, these items can serve as small but powerful reminders of a shared purpose.

Finding the Right Fit for Your Team

If you're thinking about putting together something similar for your organization, consider items that are not only useful but also align with your team's values and daily needs. Seeing how Woodcraft Rangers made their swag work for their staff was inspiring, and we hope other organizations find creative ways to make their teams feel just as valued.