Zappos

Google Swag and Giveaways

Google is well-known for its creative and engaging company culture, and one aspect of this is their use of swag and giveaways at industry conferences, expos, and developer events.

Google Swag

They use promotional items as giveaways to create lasting impressions on attendees and to promote their products and services.

Google’s strategic use of swag and giveaways at conference and expos has several positive outcomes:

Brand Promotion

Brand Promotion: The branded items serve as walking advertisements, increasing Google's visibility and recognition in various settings.

External Impressions: Attending conferences and events with eye-catching promotional items helps Google stand out and leave a lasting impression on attendees.

Cultural Reinforcement: The creative and fun designs on the promotional items reflect Google's unique company culture, reinforcing a sense of shared values among attendees.

Free Online & Social Media Exposure: Google's approach showcases their playful company culture while also serving as conversation starters. Attendees at conferences or events where Google is present often share their swag on social media, resulting in free online exposure.

What’s inside of a Google swag bag? Here are some fun promotional giveaways you should pick to impress:

Dye Sublimated Crew (Athletic) Socks (Pair)
Custom Socks
Dye Sublimated Crew (Athletic) Socks (Pair)
791272
Starting from $4.76
5000mAh Hermosa 2.1A Output Portable Charger Power Bank (MicroUSB / iPhone / USB-C)
Tech-savvy Essentials
5000mAh Hermosa 2.1A Output Portable Charger Power Bank (MicroUSB / iPhone / USB-C)
765110
Starting from $8.44
80 Page Lined Journal Notebook
Notebook For Everyone
80 Page Lined Journal Notebook
694324
Starting from $1.76
3 Piece Bamboo Utensil Set In Travel Pouch
Eco-Friendly Utensil Set
3 Piece Bamboo Utensil Set In Travel Pouch
767315
Starting from $2.24

Here are some ideas for how you can utilize the promotional items to stand out at expos, conferences, and tradeshows:

  • Targeted Giveaways: Identify your target audience and tailor your giveaways accordingly. For instance, give branded power banks to tech-savvy attendees and company socks to those looking for comfort. Through the giveaways, you can reinforce your company’s values and increase your brand awareness.
  • Interactive Activities: Incorporate interactive elements like games or contests that attendees can participate in. Offer promotional items as rewards, creating a memorable experience and increasing engagement.
  • Lead Generation: Use promotional items as incentives for collecting attendees' contact information. Offer a giveaway in exchange for filling out a brief survey or subscribing to your mailing list.
  • Post-Event Follow-up: Connect with attendees after the event by sending personalized follow-up emails. Mention the promotional items they received at the event to continue the conversation.
  • Social Media Engagement: Create a hashtag for the event and encourage them to share photos or videos of themselves using your promotional items. This extends your brand’s reach beyond the event.

Start using promotional items strategically today to support your
employees and reinforce your company values!

See More Articles from AnyPromo Academy

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